Instacart Affiliate Program

Instacart affiliate program overview

Instacart revolutionizes grocery shopping by offering fast, convenient delivery from a wide range of local supermarkets and specialty stores across the United States. Launched in 2012, Instacart combines technology and personal shoppers to provide customers with fresh groceries and household essentials delivered right to their doorsteps. Affiliates benefit from a trusted brand with a growing customer base and a simple, rewarding commission structure.

Commission, cookie & payouts

Commission / reward

$10 Per Customer

Cookie duration

7 days

Network / access

Impact

Commission type

Not listed

Payment methods

PayPal, ACH

Minimum payout

Not listed

Who should promote Instacart

Content creators and publishers with audiences interested in grocery shopping, food delivery, meal planning, and convenience services across the United States.

Program highlights

• Flat $10 commission per new customer
• 7-day cookie window
• Managed through the reputable Impact affiliate network
• Payments via PayPal and ACH
• Access to a leading US grocery delivery marketplace
• Wide selection of local stores and products
• Trusted brand with a growing customer base
• Ideal for food, lifestyle, and local market publishers

Promotion angles that fit

• Promote the convenience of grocery delivery from local stores
• Highlight time-saving benefits for busy families and professionals
• Showcase seasonal and specialty grocery options available on Instacart
• Create meal planning and grocery shopping guides with affiliate links
• Feature local store partnerships and exclusive product availability
• Emphasize safe and contactless delivery options

How to join & get started

Approval is granted to publishers with relevant content in food, grocery, and lifestyle niches targeting US audiences; ensure compliance with Impact’s program guidelines.

FAQ